Marketing - How to Effectively Launch Your New Business

· Understand the basic principles of marketing

· Appreciate the importance of choosing a business name & brand

· Understand the importance of market segmentation & market research

· Understand the Marketing Mix – 4Ps and 7Ps

· Understand the importance of choosing the right distribution channel

· Understand marketing communications: advertising, PR, online, sales promotions etc.

· Know how to effectively differentiate their business from competitors

· Understand the marketing requirements of a new business

· Attain excellent tips for marketing on a shoestring

· Be able to develop a marketing plan specific to their business