How to Market Your Business Effectively

Programme Aim

The aim of the programme is: “to give individuals a greater understanding of
marketing so as to support the development of a tailored marketing strategy and
plan that will help each business grow and development.”

Programme Objectives

• Demystify marketing and provide practical approaches that work
• Provide participants with a solid understanding of the essentials of
  marketing a business using a tightly controlled budget
• Increase confidence in participants ability to engage in marketing and
  actively promote their business
• Provide learning and challenge participants on their existing approaches
  to marketing while exploring approaches such as P.R., networking, social
  networking, web-site presence among many others
• Help participants understand why customers would buy their product and
  service and how to market based on this knowledge
• Use the group to provide the role of the external buyer and provide an
  external view as to why they would buy the product or service from their
  fellow participant
• Explore each business's target market and identify marketing strategies
  and tactics that will reach this market
• Provide knowledge on a wide range of marketing tactics that can be
  implemented with minimum or no cost
• Support the development of individual marketing strategies and plans
• Provide an effective and systematic approach to evaluating the marketing
  effort and how to use this approach to drive the future marketing
  
  
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