This is an exciting new course delivered using two leading trainers in the Marketing and IT field to allow participants the opportunity to revise and develop their marketing strategy in 2 Days. Are you using Digital Media that’s available to deliver your marketing message? Participants will gain an insight into (i) how to decide the best way to deliver your marketing message; considering cost, impact and buyer behaviour (ii) how to write ads and create marketing material, using examples from participants businesses. (iii) How and why you could and should use ICT to deliver your marketing message. Participants will learn a wide range of marketing tools including how to write advertisements and fliers, direct mail approaches, participating in trade shows and offering sales promotions.

Programme Content

The course is delivered over two days; the first day will look at deciding the right channels for your business. You will be shown how to create brochures, ads and fliers and other marketing tools.

The second day of the course will show participants how to complement their offline /printed marketing material and brand using 3 different internet tools as appropriate. It will use the text, logo and written material produced during the first day to complete the marketing strategy for each individual business.

Topics covered will include:

Email Newsletters
Basic Website
Blogs

Westmeath County Enterprise Board, Church Avenue, Mullingar, Co. Westmeath Tel: 044-9349222 Fax: 044-9349009 Email: info@westmeath-enterprise.ie Company Registration: 229546