Course Outline

Adwords Overview

• PPC – What is it
• Introduction to Adwords
• Why Use Adwords
• Advantages of Adwords

Keyword Research

• The Importance of choosing the right keywords
• Psychology behind keywords

Landing Pages

• The importance of choosing the right landing page on your website
• Components of a good landing page
• SEO Elements of a landing Page that you must get right

Setting up an Adwords Campaign from start to finish

• Creating an adwords account
• Campaign Settings – Best options to choose
• Setting up of adgroups
• Adding of keywords & match type
• Creation of ads
• How to setup ads correctly ( A-B-C Method )
• Split testing
• Setting up conversion tracking

The Importance of Tracking Your Results

• Conversion tracking
• Google Analytics & Adwords
• Quality Score
• CTR
• Bidding & Budgets
• Search Funnels

Action Plan

• Take away action plan
• Daily, Weekly & Monthly tracking

Q&A Session