How to Investigate your Business Idea

Programme Aim

The aim of this Workshop is to arm participants with tools required to take their new idea through various investigative stages of research,right through to commercialising their idea. The morning will include guidelines on prototype development, protection of intellectual property and detailed market research.

Programme Content

Analyse and Compare potential Business Ideas

• Developing Your Business Idea
• Define a clear course of action
• Researching the market
• Primary Market Research
• Developing a brand.
• IP and Domain name protection.