Window Dressing, Display & Merchandising
Programme Aim
This one-day programme will teach you everything you need to know about window display and shop merchandising. One participant will be chosen to have their window display re-created on the day by the design team.
How to identify shop needs and display and merchandising opportunities
Display and merchandising best practice theory.Market Research
Creating impact with your displays and how it affects foot traffic to your shop.
How to use your display to create commercial sales growth.
How to prioritise new, best selling and older product lines.
Getting the balance right between creative display space and maximising space.
A global tour of best practice.
How to source visual merchandising display.
Delivered by retail expert, James Burke and design consultant, Lara Snider.Please note : This course is open to retail businesses only.