Increase Sales & Margins with Effective Sales Techniques

Programme Aim

The participants will be able to analyse their business, establish and research the key information needed and implement a plan to deliver more focused results.  They will develop key selling skills that will deliver competitive advantage to their business.
This course will be intensive but very rewarding.
 

Programme Content

- Conduct ongoing research of their customers needs
- Define and sell the businesses USP
- Use PEST and SWOT analysis to fine tune strategy
- Define and keep good customers whilst losing bad ones
- Select the right promotional tools for their businesses
- Measure and re-evaluate promotional activity
- Sell face to face using proven sales impulses
- Demonstrate advantages and benefits to their customers
- Close more deals
- Use KPI’s and KSF’s to plan measure current performance and plan future