Getting Your Product to Market

Sales and Marketing Programme for the Craft & Design Sector

Programme Aim

This practical programme, which includes mentoring and one to one visits is aimed at assisting craft enterprises to increase their sales.   Delivered by the Craft Council of Ireland, the course will, explain what are the latest consumer trends, advise you on where should you sell your product from, explain how you can increase your sales and impart new sales techniques.

On completion of the course, participants will have a comprehensive Sales and Marketing Plan for their business.

Programme Content

• Coping with change in the retail market
• Consumer Research – the latest findings
• Are you ready for the market?
• Developing your Sales and Marketing Plan (Part 1)
• Building your relationship with retailers and others
• Effectively selling craft
• Making the most of exhibitions and trade fairs
• Developing your Sales and Marketing Plan (Part 2)